Social media for manufacturing intersects with content marketing and SEO, and spans Twitter, Facebook, LinkedIn, Google+, and Instagram. Yet it’s also a lot like having a garden where you need to prepare the soil, plant the seeds, water regularly, and pull some weeds. It also helps to plant your garden (or share your social media posts) in the right place at the right time. You can’t control the weather or the Web, but you can always ask an expert for advice. Sometimes, you just need some extra hands to do the work.
Do You Have Time for Social Media Marketing?
Most people, even if they aren’t gardeners, understand that you can’t throw some seeds in the dirt and expect a bumper crop. Growth requires time, patience, and a commitment to doing the right things every day. You also have to know which crops to plant and where to plant them. You wouldn’t want to waste your time and money on a garden that never grows, right?
For small-to-medium manufacturers, it can be difficult to find the time to seed and cultivate social media channels. Some companies hire an intern to do the work, but should someone with only a basic knowledge of your company be responsible for its on-line growth? Plus, there are so many social media networks or channels to maintain. Hope you have a shiny new tractor to go with that intern.
Thunderbolt can help you to farm all of these social networks and reap the rewards. If you need a consultant, we can create your channels, share best practices, and help your intern or other marketing resource get started. We can also craft communications that your company can post directly. If you want to outsource everything, we’re ready to write, post, maintain, and report on all of your social assets, too.
Social Media for Manufacturing: Look Great, Be Strategic
No matter what you decide, know that social media has become visual in nature. Along with a well-crafted tweet, post, share, or update, you’ll want to include an image – and one free of potential copyright violations. Plus, you’ll want your social media strategy to connect not just to your content marketing, but to your search engine optimization (SEO) efforts. In short, you’ll need a strategy to go with those tactics.
Thunderbolt Business Services can help you with strategy, tactics, and anything else you need to become a social media star. We can work in native social media platforms or use your tools (such as HubSpot and Act-On) to spread your message. If you’d like us to handle everything from planting to harvest time, we’ll use our in-house platform to get the job done right.
For help with your social media garden, request a free consultation.